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The Salesforce ADM-201 Exam Objectives, also known as the Salesforce Certified Administrator exam, assesses a candidate's proficiency in Salesforce administration and customization.


The exam covers a range of essential topics, including but not limited to:


Organization Setup: Configuring company settings, managing user profiles, and enabling features like multi-currency and multi-lingual support.

User Setup and Security: Creating and managing user accounts, implementing security and access controls, and defining roles and permissions.

Access and Data Management: Controlling access to various data through profiles, sharing rules, and record-level security. Managing data import, export, and data quality.

Standard and Custom Objects: Understanding standard objects like accounts, contacts, and opportunities, as well as creating custom objects and fields.

Workflow Automation: Creating and managing workflow rules, process builder, and approval processes to automate business processes.

Business Logic and Process Automation: Utilizing validation rules, formulas, and custom logic to enforce data consistency and automate processes.

Reporting and Dashboards: Designing and creating various types of reports and dashboards to visualize data and monitor performance.

AppExchange and Salesforce Mobile: Familiarity with Salesforce AppExchange, mobile app configuration, and managing mobile access to Salesforce.

Desktop and Mobile Administration: Configuring Salesforce for desktop and mobile access, including the Salesforce Mobile App.

Sales and Marketing Applications: Understanding and managing Salesforce applications related to sales and marketing processes.

Service and Support Applications: Understanding and managing Salesforce applications related to customer service and support processes.

By mastering these objectives, candidates demonstrate their proficiency in Salesforce administration and customization, validating their ability to efficiently manage Salesforce implementations within an organization.